Re: [VAL] Airstream Marketing

["Wally" <maltnhops@xxxxxxxxxxx>]

Well put, Brian.    I guess I stirred up quite a hornets' nest by pointing 
out the mislabeled trailer (even though I got the brand wrong.  Thanks, 
Fred).  I'm happy to hear the opinions of everyone on this subject. 
Although I agree that Airstream as a company is largely ignoring this 
marketing resource, they are not completely ignorant to it.  Take a look at 
www.Airstream.com.   Does anyone remember what it looked like just two short 
years ago?  The opening page had a large portrait of Wally Byam against a 
bland white page background.  The rest of the site was equally boring.  The 
company has clearly figured out that if they want to attract 
twenty-somethings, they need to speak their language.    The new website is 
pretty great.  Maybe the company feels that continuing to use the image of 
the bicycle and trailer is enough of an homage to Airstream's history.    I 
also agree with others about the fact that most Airstream newbies are savvy 
yet to the differences between old and new.  Although Vintage is for me, 
it's not for everyone.  The "cool factor" of a vintage trailer is certainly 
enough to sell many people on a brand new trailer.  "You're Welcome, 
Airstream."

Wally