Jo Ann,
If I had to guess I'd say that they used a medium wide angle lens on the
camera. If we were there at the shoot we might all be surprised to see how
close the camera really was to that Airstream, giving it that slightly
distorted, vertical look. The same of course would hold true for the
horses, creating a more majestic look in them than in real life. And it
goes without saying that as two of the four of them near and then pass the
camera, they get progressively bigger and bigger, well out of scale as
compared to if you were there watching them ride by.
Note also that the time of day is critical to the subject of the film in
that short piece. The emphasis is on the "home" and with it clearly
reflecting the sky and with the horses in silhouette, the eye is led to the
trailer more than the horses.
As a matter of fact, I had to look at the clip several times before even
realizing that there are four horses, not three in it, probably because I
was looking at the trailer, just what IKEA wanted me to do.
I'd also venture to guess that it was no mistake that the second horse
completely passed the Airstream a nanosecond before the cut to the next
image of curtains blowing out the window for a final framed view of "home".
Anybody want to guess if there was a fan in the room aimed at the
curtains blowing them a lot faster than they wanted? Look at it again and
you'll see that they move awfully slowly, suggesting to me that they slowed
the film down in the final version.
There are other things going on in the film that caught my eye too but
you only wanted to know about the forced perspective of the Airstream.
My 2 cents worth,
Glyn
> Pretty classy ad, huh? I guess the distortion of the AS shape (and the
> draft horses, Runs maybe?) was a lens trick or what - any photographers
> among us?
> Jo Ann